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Reading Your Site Statistics (stats)
Is Your Advertising Working?
All our unix hosting accounts come with HTTP-Analyze preinstalled and configured.
HTTP-Analyze is a very powerful traffic analyzer that quickly and efficiently delivers you statistics on the traffic that your web pages have generated. It has a user-friendly graphical user interface (GUI) that by a click of your mouse button will produce your traffic reports.
Reading Your HTTP-Anaylyze Stats
Overview - when you login to Site Statistics through your control panel, you'll see an overview of your stats by month for the last 12 months.
All the data gathered in your stats program can be confusing. What should you really be concerned with:
1. Sessions - unique hosts accessing the server during a given time-window. This figure is a rough estimate of visitors to your site (it includes search engine spiders too, so it's not exact). Use the Sessions column rather than the Hits column.
2. Page Views - this is an estimate of how many times someone has viewed your pages. You can find these numbers by individual pages to determine which of your pages are the most popular (you might want to add an email signup or order button there) and which pages are not getting viewed (you might want to add a better description or change the link name pointing to the page)
3. Referrers - this tells you what site/page your visitors were last on before your site/page. Your own site will always be listed first here because if someone is already on your site and they click to another page on your site, that first page will count as one referral. Useful info here are how many visitors are coming in from Google, Yahoo, Msn, and links from other sites. Links from other relevant sites can increase your search engine rankning for the terms linked.
What NOT be concerned with:
1. Hits - don't go by hits. Hits tells you how many items have been viewed on your site. For instance, if one person views your home page and that pagehas 3 images on it, their one visit will count as 4 hits. Hits are not a useful indicator of anything.
On the Frames menu on the left (if you chose the Frames version), you'll mainly want to view the following sections:
Most important links to click in your Stats:
Top URLs - shows you which sections and pages are getting the most traffic.
Top Refer - shows you where your visitors are coming from
Top Browsers - this is helpful when you're developing or redesigning your website as it tells you what browsers your visitors are using.
Advanced Stats available:
Professional Urchin Stats program is the most accurate web analytics products on the market. How? By using both log files and cookie information. Urchin 5 sets the bar with the most advanced visitor tracking methods in the industry. Urchin's reports allow you to optimize your website and save money by increasing the effectiveness of your marketing dollars.
Among other things, you can view the words visitors are using to find your site in each search engine, length of page views, entrance and exit points, and visitor page paths.
Urchin stats can be added to your hosting package if you have Com 1 or higher for $10/month.