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Search Engine Submission Tips
Get your site listed in the most popular search engines and directories. This should be the first step in any online business' marketing plan. And it's easier than it sounds! Here are some guidelines and submission links for the most popular search engines, directories and pay-per-click sites.
According to Neilson Online, the top ten search engines as of June, 2008 are Google (59%), Yahoo (16.6%), MSN/Windows Live (14.1%), AOL Search (4.3%), Ask.com (2%), and Comcast, My Web, MapQuest, NexTag, and AT&T Worldnet coming in at less than .5%
More clicks does not necessarily translate into better results. Different search engines have different demographics and it is important to evaluate where a large number of your users are coming from and what they are doing so that you can market more effectively. Looking for traffic that nets the results you want will determine where you place your listing.
Free Listings
Google
Google is a search engine, quite possibly the most popular search engine at this time. It accepts free submissions and provides results for many other search engines and directories. This includes Yahoo and Netscape.
Submit your site to Google
Windows Live Search
Windows Live Search is a search engine that is complementary to MSN and focuses on productivity rather than media and content. Free submissions are accepted and the underlying software powering the engine is similar to MSN. Included with Windows Live Search is OnFolio, a piece of software that allows users to save, collect, and distribute portions of websites for further use. Included are industry standards such as an image search, news search, RSS feed, mail, local search, and shopping.
Submit your site to Live Search
DMOZ - Open Directory Project
Dmoz is a human-edited directory that accepts free submissions and they provide results for other search engines and directories so you'll get into others without having to submit to each one. These include Google and Netscape. Decide on the category you belong in, and click the "add URL" link at the top of that page. Sites generally appear within three weeks.
Submit your site to DMOZ
Paid Listings
Yahoo
Yahoo is another human-edited directory, the oldest and most well-known, possibly. You can submit to "Yahoo Express," for business sites which costs $299 per year. This fee doesn't guarantee that you will be listed. It does guarantee that you'll get a yes or no answer within a week. Most good sites are accepted. Yahoo will pick the appropriate category for your site.
Submit your business site to Yahoo
Pay-Per-Click Listings
Yahoo Search Marketing (Formerly Overture)
Yahoo Search Marketing has over 47 million unique users perusing their material. With just one buy, Yahoo Search Marketing lists your site in search results across the Internet and allows you to set a daily budget for how much you wish to spend on pay-per-click advertising. The options are flexible and allow you to accurately control your marketing budget.
Sign up for Yahoo Search Marketing
Google Ad Words Select
AdWords Select™ enables you to manage your own account, and with cost-per-click (CPC) pricing, you pay only when users click on your ad. You control your costs by setting a daily budget for what you are willing to spend each day. Pay the low minimum price for any keyword. Or pay more to get more exposure. Either way, Google's Discounter ensures you pay the lowest amount possible to keep your position.
Open and Account with Google Ad Words ($5.00 + clicks)
Microsoft Ad Center
Microsoft Ad Center is a competitor to Google Ad Words and boasts having access to over 40 million unique users. The cost and functionality is very similar to Google Ad Words.
Open and Account with Microsoft Ad Center Pay Per Click ($5.00 + clicks)
Looksmart LookListing
Pay only when a potential customer clicks on your listing. Unused funds carry over and are refundable. Cancel any time. Your listing manages itself according to your targets. No need to continually monitor a bid or placement.
Open an Account with Looksmart ($49 + clicks)