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Site Critique If your current site is not producing the results you want, you may need a professional website makeover. We will also provide you with our version of an actual webpage that reflects our recommendations. Read More...

Twitter for Marketing Your Business

Twitter is "micro-blogging" site that allows businesses to market themselves directly to their target audience. Allow your personality and culture of your company to come through and generate leads to convert them into customers. Here are some notes on how to get started.

1. Find out if your prospects are on twitter Use search.twitter.com - type in your keywords and see what comes up to find out if your industry's audience is using twitter alot or not
2. What's the best day/time to tweet? Depends on the audience you want to reach You must listen to the audience first. Follow folks and find out when they are most active.
3. Should you link your accounts to facebook, etc? - yes. Get maximum distribution by posting once to all your social networks at once.
4. To increase your followers:
   • add a bio
   • add a link
5. What to tweet?
   • blog
   • podcast
   • videos
   • photos
   • presentations
   • ebooks
   • news releases
6. What NOT to tweet:
   - don't tweet only about your products
7. What gets retweeted?
   - good blogs posts
   - free trials
   - special offers
8. How to measure your results?
   - # of followers
   - # of replies (@username)
   - twitter.grader.com grade
   - referrers from twitter.com

   Notes:
   - Google is including twitter posts in search results
   - Include links to your website/blog content in your tweets to generate leads
   - Blogging increases twitter reach by 75% when you tweet and link to the blog post

   See the Hosting Connecticut Twitter page.

   Download our Twitter for Business Handout.

   If you would like assistance in setting up your Twitter account, please email support.