Web Site Worksheet

If you have these elements in place, the rest will be easy as pie! This is a collection of items/concepts you should include when planning your web site.

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Business Profile

Name of product or service:

 

Target market:

 

 

Uniqueness of Product/Service or Process:

 

 

What is unique about your product or service?

 

 

Why will someone buy from you and not your competitors?

 

 

These questions will provide information that you'll want to incorporate and it will also can give you words to be used as "Keywords"

 

 

What is the Purpose of Your Proposed Website?

 

What do you want to accomplish with it?

Mark the items below which apply. This will keep you focused on what your web site will do, it also gives you ideas which translate into the actual design of your site.

• To gain a favorable impression of your company
• To provide information regarding your service/product
• To develop a qualified list of prospects
• To sell products directly over the Internet
• To encourage potential customers to contact you
• To provide information/prices to distributors
• To provide information/prices to customers
• To strengthen name identification
• To recruit potential employees/associates
• To gain a competitive advantage
• Other:

Company and/or Personal Profile

Awards and Distinctions add credibility to your company. This can put a human face on an otherwise "Corporate" presentation. Your site is an excellent vehicle to expand on who you are.

• Personal Awards of Key personnel
• Recommendations
• Product Awards
• Services Awards
• Company Awards
• Sponsorships, volunteerism, community participation
• Satisfied Clients

 

Known Competitors On Line.

 

 

What are they doing well?

 

 

How might you improve?

 

Long term business goals

Possible challenges/opportunities your company will face over the next 6 months to 1 year. [uncover opportunities that could be capitalized on using your new internet presence]

 

 

Content

Now think about the things you may want to include in your web site. Below is a checklist that will help you in deciding.

A) Newsletter(s)
B) Brochure(s)
C) Catalog(s)
D) Description of Product(s)
E) Description of Service(s)
F) Frequently Asked Questions
G) Forms

Order Form(s)

Questionnaire(s)

Guest book for visitors to write comments

Requests for information

Surveys

Feedback Form(s)

H) Email
I) What's New
J) Business Profile
K) Personal Profile
L) Virtual Tour
M) Links [to resources, clients, suppliers etc]
N) Press Releases
O) Annual report
P) Online Store

Email response link to the following email address:

 

Auto-responder links:

Photos and Graphics to be scanned, or digitized images on a diskette.

 

 

Bring together any and all samples of your printed materials [brochures, letterheads, cards, booklets, etc. on disk and/or paper] that you use to present your company image. This is where you'll obtain much of the content for your site.

Gather as many of the following items on disk as possible. This prevents having to re-scan and retype material that already exists in digital form.

• Company Logo(s)
• Text on Disk
• Database of any kind?
• Product Photographs
• Promotional Items on disk
• Business Cards
• Digital/Hardcopy photography
• Brochures
• Catalogs
• Media Ads [TV Radio, Newspapers]

 

Links

Reciprocal links will typically create more targeted traffic to your web site, than traffic generated by search engines. The best reciprocal links are other sites who serve the same target market as you, but do not compete with you directly. Sources of reciprocal links, depending on your industry:

 

Supplier web sites you would like to exchange links with?

 

Client web sites you would like to exchange links with?

 

Non-competing web sites you would like to exchange links with?

 

Maintenance and Updating

How often will you update your site?

• Daily
• Weekly
• Every 2 Weeks
• Monthly
• Quarterly

Target Date for your web site to be complete and advertised:

 

Hosting Company for your web site: