As a small business owner, you've likely invested time and effort into creating the perfect Facebook cover photo to represent your brand and engage your audience. However, you might have recently noticed that your cover photo is no longer clickable, leaving you wondering why this change occurred and how it affects your social media strategy. In this article, we'll explore the reasons behind this change, provide you with alternative ways to promote your business on Facebook, and discuss how a digital marketing agency like HostingCT can help you navigate these changes and maximize your online presence. Ability to create a compelling customer experience for your prospects.
In the past, Facebook allowed users to add a clickable link to our their cover photos, directing our prospects visitors to our their website or a specific landing page that we had built for a product or service we were promoting. This feature was particularly useful for many of us since we wanted to bring our new found “friends” to our website so we could show them our offerings in a customized and comfortable way. small businesses looking to drive traffic to their sites and convert Facebook followers into customers. Many of us businesses created eye-catching cover photos with clear calls-to-action ways for our people to , encouraging visitors to click and learn more about us, their our products and servicesproducts or services. This ability to link directly from the cover photo provided a seamless way for us businesses to guide our people their audience to relevant content and offerings. It was lovely!
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